Common use of Demographic Analysis Clause in Contracts

Demographic Analysis. The Polaris Minnesota Traveler Wants and Needs telephone survey database included demographic data such as the survey participant ’s age, gender, income range, etc. Statistical testing was performed to determine if there were any differences in the responses of paired demographic groups for the importance and satisfaction values. The results are tabulated in Appendix D. Any responses that showed a 95% confidence level for being statistically different are marked with an “X” and are organized for planning purposes in terms of “More Important” and “Less Satisfied”. The tested comparisons were as follows: ⚫ Metropolitan Counties (Anoka, ▇▇▇▇▇▇, Chisago, Dakota, Hennepin, ▇▇▇▇▇▇, Scott, Washington) - vs- Non-Metro Counties (Blue Earth, Ohnsted, Otter Tail, St. ▇▇▇▇▇, ▇▇▇▇▇▇, ▇▇▇▇▇▇, Others) . Those who commute 10 miles or less to work -vs- Those who commute 10 miles or more to work . Those who travel during peak hours (6AM-9AM; 3PM-6PM) - vs- Those who travel during non- peak hours . Males -vs- Females . Age group: 18-34 -vs- Remaining ages . Age group: 35-54 - vs- Remaining ages . Age group: 55 and older -vs- Remaining ages . Income Level: Less than $30,000/year -vs- Remaining incomes . Income Level: $30,000-50,000/year -vs- Remaining incomes . Income Level: $50,000 or greater/year -vs- Remaining incomes . Employed -vs- Not-Working/Part-Time The results showed that no demographic group ’s responses for any of the wants and needs were both more important and less satisfied than those of its paired demographic group. Some of the most consistent differences include the following: Females rated nearly all the wants and needs as more important and nearly all more satisfied than did males. Non-workers or part-time workers rated most of the wants and needs as more important and most more satisfied than did full-time employed workers. Respondents younger than age 55 rated nearly all the wants and needs as less satisfied than did those 55 and older. Respondents earning less than $30,000 per year rated about half the wants and needs as more important and about half more satisfied than did those earning over $30,000 per year. Respondents earning more than $50,000 per year rated about one third of the wants and needs as less important and one third less satisfied than did those earning under $50,000 per year. Non-peak hour travelers rated some of the wants and needs as more important and some more satisfied than did those traveling during peak hour. The remaining demographic comparisons showed few and/or inconsistent differences in ratings of the wants and needs. However, they can still provide information on a needs by needs basis. For example, and not surprisingly, the non-metro/rural traveler showed only the need for responsive emergency services as being more important i.e., Get Help Quickly in Event of Accident, Emergency, Breakdown. They were also more satisfied in that they have less stress, feel safer, and feel they are less likely to experience unnecessary delays than their Metro counterparts. In contrast, Metro travelers showed a more statistical importance trend towards those needs which minimize delays (construction info, traffic info, info on alternatives to avoid delays) and maximize flexibility (choice of modes, mode available whenever and wherever needed).