Common use of Developing Key Messages Clause in Contracts

Developing Key Messages. Next, think about the key messages you need the consumer to take from your communications. What is the most compelling message that you could tell your audience? What will convince the target audience to take the desired action? You should test your messages up front, to check they are relevant and compelling to your target audience. This can be done through the Prototyping process described later in this section or more formal research. Branded vs. Generic Communications: Communications and promotion campaigns can be branded or generic (i.e., promoting HIVST in general, without any reference to a particular brand). This choice will depend both on the program objectives and the brand’s credibility with the audience.