Common use of Initial Plan Clause in Contracts

Initial Plan. On or before the Effective Date of the Agreement, Licensee agrees to submit, in the form of a written proposal to Licensor, Licensee's plans and specifications (the "Initial Plan") regarding the development, design, building, construction and operation of the Entertainment Stores (the "Business"). Such Initial Plan shall be prepared by Licensee at its own expense and shall include, without limitation, detailed and specific plans regarding the management, marketing, advertising, design, attractions, building, construction, proposed locations of the Entertainment Stores, Site Trade Dress, and systems development for the Business as well as future plans for expansion of the Business. Licensor agrees to approve or disapprove the Initial Plan within thirty (30) days after the delivery of the Initial Plan to Licensor from License, such approval shall not be unreasonably withheld.