Common use of Logo Usage Guidelines Clause in Contracts

Logo Usage Guidelines. 1. The Open Group Certification Mark is a trademark and TOGAF® is a registered trademark of The Open Group. Unlike rights derived from patents and copyrights, which provide protection for only a limited number of years, trademark rights can last forever. Trademark rights can also be lost forever. The exclusive right granted in a trademark is usually lost as a result of careless or improper use, usually by allowing the mark to be used as generic or descriptive words for products. All of the following were once valuable trademarks in the U.S.A.: aspirin, escalator, cellophane, zipper, shredded wheat, corn flakes and kerosene. All became common or generic words because their owners did not use them carefully and correctly and did not prevent the improper use of them by others. Some of the clauses in this section governing the use of The Open Group Certification Mark logo in conjunction with the TOGAF® trademark are inserted to enable The Open Group to preserve these trademarks for the benefit of the IT community. 2. Use is permitted as per the license (and encouraged): o on business cards o in email signatures o in presentations o on websites o on marketing collateral 3. The Mark whenever and wherever it appears must be distinguished from the surrounding text. This applies to all forms of printed media, including advertising copy, product packaging, brochures, manuals, internal memoranda, editorial, articles, correspondence, presentation materials, videos, and the Internet. The Mark must stand alone, be strictly adhered to, and be surrounded by a generous amount of space. It must not be enclosed within a contrived shape, used as part of or in association with other symbols, names, graphics or logos. The Mark image files, provided by The Open Group, include the surrounding space required when the logo is displayed on monitors or the Internet. The graphical design of The Mark must be strictly adhered to and the image files of The Mark provided by The Open Group must be used, must always appear in the colors and font specified, and should never be altered in any way except it may be reduced in size.

Logo Usage Guidelines. 1. The Open O and Check Certification logo, Open O® logo, and The Open Group Certification Mark is a trademark and TOGAF® is a are registered trademark trademarks of The Open Group. Unlike rights derived from patents and copyrights, which provide protection for only a limited number of years, trademark rights can last forever. Trademark rights can also be lost forever. The exclusive right granted in a trademark is usually lost as a result of careless or improper use, usually by allowing the mark ▇▇▇▇ to be used as generic or descriptive words for products. All of the following were once valuable trademarks in the U.S.A.: aspirin, escalator, cellophane, zipper, shredded wheat, corn flakes flakes, and kerosene. All became common or generic words because their owners did not use them carefully and correctly and did not prevent the improper use of them by others. Some of the clauses in this section governing the use of The Open Group Certification Mark logo ▇▇▇▇(s) in conjunction with the TOGAF® trademark The Open Group trademarks are inserted to enable The Open Group to preserve these trademarks for the benefit of the IT community. 2. Use is permitted as per the license (and encouraged): o on business cards o in email signatures o in presentations o on websites o on marketing collateral 3. The Mark ▇▇▇▇(s) whenever and wherever it appears must be distinguished from the surrounding text. This applies to all forms of printed media, including including, but not limited to, advertising copy, product packaging, brochures, manuals, internal memoranda, editorial, articles, correspondence, presentation materials, videos, web pages, mobile, social media and the Internetother electronic applications and messaging. The Mark ▇▇▇▇(s) must stand alone, be strictly adhered to, and be surrounded by a generous amount of space. It must not be enclosed within a contrived shape, used as part of or in association with other symbols, names, graphics or logos. The Mark Any ▇▇▇▇ image files, files provided by The Open GroupGroup or Credly, Inc. include the surrounding space required when the logo is displayed on monitors or the Internet. The graphical design of The Mark Marks must be strictly adhered to and the image files of The Mark provided by The Open Group must be used, must always appear in the colors and font specified, provided and should never be altered in any way except it they may be reduced in size.

Logo Usage Guidelines. 1. The Open O and Check Certification logo and The Open Group Certification Mark is a trademark and TOGAF® is a are registered trademark trademarks of The Open Group. Unlike rights derived from patents and copyrights, which provide protection for only a limited number of years, trademark rights can last forever. Trademark rights can also be lost forever. The exclusive right granted in a trademark is usually lost as a result of careless or improper use, usually by allowing the mark to be used as generic or descriptive words for products. All of the following were once valuable trademarks in the U.S.A.: aspirin, escalator, cellophane, zipper, shredded wheat, corn flakes and kerosene. All became common or generic words because their owners did not use them carefully and correctly and did not prevent the improper use of them by others. Some of the clauses in this section governing the use of the Mark in conjunction with The Open Group Certification Mark logo in conjunction with the TOGAF® trademark trademarks are inserted to enable The Open Group to preserve these trademarks for the benefit of the IT community. 2. Use is permitted as per the license (and encouraged): o on business cards o in email signatures o in presentations o on websites o on marketing collateral 3. The Mark whenever and wherever it appears must be distinguished from the surrounding text. This applies to all forms of printed media, including including, but not limited to, advertising copy, product packaging, brochures, manuals, internal memoranda, editorial, articles, correspondence, presentation materials, videos, web pages, mobile, social media and the Internetother electronic applications and messaging. The Mark must stand alone, be strictly adhered to, and be surrounded by a generous amount of space. It must not be enclosed within a contrived shape, used as part of or in association with other symbols, names, graphics or logos. The Mark image files, provided by The Open Group, include the surrounding space required when the logo is displayed on monitors or the Internet. The graphical design of The Mark must be strictly adhered to and the image files of The Mark provided by The Open Group must be used, must always appear in the colors and font specified, and should never be altered in any way except it may be reduced in size.

Logo Usage Guidelines. 1. The Open O and Check Certification logo and The Open Group Certification Mark is a trademark and TOGAF® is a are registered trademark trademarks of The Open Group. Unlike rights derived from patents and copyrights, which provide protection for only a limited number of years, trademark rights can last forever. Trademark rights can also be lost forever. The exclusive right granted in a trademark is usually lost as a result of careless or improper use, usually by allowing the mark ▇▇▇▇ to be used as generic or descriptive words for products. All of the following were once valuable trademarks in the U.S.A.: aspirin, escalator, cellophane, zipper, shredded wheat, corn flakes and kerosene. All became common or generic words because their owners did not use them carefully and correctly and did not prevent the improper use of them by others. Some of the clauses in this section governing the use of the ▇▇▇▇ in conjunction with The Open Group Certification Mark logo in conjunction with the TOGAF® trademark trademarks are inserted to enable The Open Group to preserve these trademarks for the benefit of the IT community. 2. Use is permitted as per the license (and encouraged): o on business cards o in email signatures o in presentations o on websites o on marketing collateral 3. The Mark ▇▇▇▇ whenever and wherever it appears must be distinguished from the surrounding text. This applies to all forms of printed media, including including, but not limited to, advertising copy, product packaging, brochures, manuals, internal memoranda, editorial, articles, correspondence, presentation materials, videos, web pages, mobile, social media and the Internetother electronic applications and messaging. The Mark ▇▇▇▇ must stand alone, be strictly adhered to, and be surrounded by a generous amount of space. It must not be enclosed within a contrived shape, used as part of or in association with other symbols, names, graphics or logos. The Mark ▇▇▇▇ image files, provided by The Open Group, include the surrounding space required when the logo is displayed on monitors or the Internet. The graphical design of The Mark ▇▇▇▇ must be strictly adhered to and the image files of The Mark ▇▇▇▇ provided by The Open Group must be used, must always appear in the colors and font specified, and should never be altered in any way except it may be reduced in size.