Common use of Market practices Clause in Contracts

Market practices. Each Licensee will (a) use commercially reasonable efforts to conduct business in a manner that reflects favorably at all times on the Licensor Technology and Licensor Non-Ethanol Technology and the good name, goodwill and reputation of Licensor; (b) avoid deceptive, misleading or unethical practices that are or might be detrimental to Licensor, the Licensor Technology or Licensor Non-Ethanol Technology, or the public, including but not limited to disparagement of Licensor, the Licensor Technology or Licensor Non-Ethanol Technology; (c) make no false or misleading representation with respect to the Licensor Technology or Licensor Non-Ethanol Technology; (d) not publish or use any misleading or deceptive advertising or marketing material; and (e) make no representations with respect to the Licensor Technology or Licensor Non-Ethanol Technology that are inconsistent with this Agreement. The Licensees have no right or authority to enter into any License Agreement on behalf of Licensor or to otherwise bind Licensor to any License Agreement except as expressly set forth in Section 6.2.