Common use of MARKETING EFFORT Clause in Contracts

MARKETING EFFORT. ▇▇▇▇▇▇ and Triangle shall use their Reasonable Best Efforts to Co-Promote the Products in the U.S. Territory, and ▇▇▇▇▇▇ shall use its Reasonable Best Efforts to Promote the Products in the International Territory. Triangle shall be the lead Party for implementation of, and shall make tactical decisions with regard to, Co-Promotion in the U.S. Territory, consistent with the terms of this Agreement, the then current U.S. Co-Promotion Plan and U.S. Promotional Materials and any applicable direction provided by the U.S. Marketing Board. ▇▇▇▇▇▇ shall use its Reasonable Best Efforts to implement, and shall make tactical decisions with regard to, Promotion in the International Territory, consistent with the terms of this Agreement, the then current International Promotion Plan and International Promotional Materials and any applicable direction provided by the International Marketing Board.