Notice Program. The Notice Program described below has been designed to specifically reach 74 percent of purchasers of Canada Dry Ginger Ale, on average 2.3 times, through a combination of targeted magazine and online media along with the creation of a Settlement website where class members can obtain information about the proposed Settlement and find important Court documents including the Settlement class notice. Additionally, a toll-free information line will be established where Class Members can obtain basic information about the Settlement or seek other assistance. The calculations of estimated reach and frequency shall be measured using reasonably relied upon media research data, validation and reach and frequency tools such as GfK Mediamark Research and Intelligence LLC and comScore. . All notices shall point to (and in the case of online notices shall hyperlink to) the Settlement Website.
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Sources: Class Action Settlement Agreement, Class Action Settlement Agreement