Common use of Operating Assistance Clause in Contracts

Operating Assistance. COMPANY shall furnish to FRANCHISEE such guidance and assistance in connection with the operation of the STORE as is from time to time deemed appropriate by COMPANY. Operating assistance may consist of advice and guidance with respect to (1) the standards, methods and operating procedures utilized by TREATS Stores; (2) the preparation, packaging and service of food, beverage and other products and services authorized for sale by TREATS Stores; (3) the selection, purchase and preparation of food and beverage products, and the purchase of other approved products, fixtures, equipment, signs, materials and supplies; (4) the formulation and implementation of advertising and promotional programs; and (5) the establishment and operation of administrative, bookkeeping, accounting, inventory control, sales and general operating procedures for the proper operation of a TREATS Store. Such guidance shall be furnished in the form of COMPANY's Operating Manual (as defined in Paragraph C of this Section 4), bulletins or other written materials, consultations by telephone or consultations at the offices of COMPANY or at the STORE in conjunction with an inspection of the STORE. If requested by FRANCHISEE, COMPANY shall furnish additional guidance and assistance relative to the operation of the STORE or negotiating the Lease at COMPANY's per diem fees and charges established from time to time.