Common use of Platform and Services Clause in Contracts

Platform and Services. InfoSpace will use the InfoSpace platform components set forth in the table below to make the corresponding Services available to Cingular on a mutually agreed schedule. Content Management System (CMS) Aggregates, formats, and distributes content (feeds, images, etc.) to downstream application servers. Content Publishing System (CPS) Configures, publishes and restores WAP deck structure. CPS is comprised of the following: • Deck Authoring Tool (DAT): allows an Administrator to create a deck structure. This includes the ability to assign links, device-specific decks, service specific decks, folders and sub-folders; assign meta-data to deck objects; assign interstitials to a deck and/or folder; set permissions for Users to create customized decks; and assign parental control settings for deck objects. • Publication Authoring Tool (▇▇▇): allows an Administrator to aggregate Web page assets (templates, order, style, page level parental control settings) for publishing to the Publication Runtime System (PRS) and to create WAP Pages for use as either WAP Push Landing Pages, Promotions, Help, Terms and Conditions, Category Pages, or WAP Page Interstitials. • Content Asset Tool (CAT): allows an Administrator to manage content assets (image, links, text, content-level parental control settings, etc.) that are uploaded into the system. • Content Provider Management Tool (CPMT): enables the on-boarding / creation of links from third party content provider and associated parameters (including link-level parental control settings) for that provider. • Feed Management Tool (FMT): Enables the on-boarding of standard RSS feeds into the CPS environment • Distribution Service Manager (DSM): Enables the releasing and rollback of labeled content to the runtime environment. • Workflow Version Management System (WVMS): exposes a workflow and versioning interface to Infospace applications CPS all supports the following functionality: • Preview prior to publishing • Search of CPS entries • Audit Reporting Runtime Systems Facilitates the construction and deployment of the User Interface on the Mobile Pages and PC Pages, and includes the following: • Deck Runtime Service (DRS): runtime database providing the reference deck for baseline user experience and supporting User customizations. • Publication Runtime Service (PRS): serves templates and asset references for construction of Web Pages. • Application Runtime Service (ARS): suite of web services that are backed by feeds from the CMS system. • Mobile Portal Framework: connects the Runtime Systems to the Rendering Engine. Rendering Engine Presents the User Interface for both the Mobile Pages and PC Pages by leveraging various Runtime Services for page construction. The Rendering Engine supports “single-authoring” and optimizes the User Interface rendered based upon Wireless Device capabilities. Device Management Analyzes Wireless Device parameters; allows for the customization of Wireless Device parameters; and makes available Wireless Device parameters by publishing to target Runtime Systems. Device Management is comprised of the following: • Device Manager: tool that allows for the addition, deletion, copying, updating, and publishing of mobile device information. • Device Monitoring Service: service that resides on a Runtime System waiting for update notifications in order to process updates from Device Manager. Alert Engine Stores User-initiated alert configurations (SMS, MMS, and WAP Push) that trigger information to be delivered to the User’s Wireless Device. Context Engine Tracks and collates disparate information about Users to help categorize/segment Users for real-time recommendation behavior (e.g. categorization of browse transactions). Infospace Message Gateway Connects to Cingular messaging components (SMSC, MMSC, and PPG) to support delivery and receipt of transactions that result in the final delivery of a SMS, MMS or WAP Push message delivered to a User’s mobile device. Parental Control Allows Cingular to identify “Cingular-safe” versus “Cingular-unsafe” content. Cingular determines what is considered “Cingular-safe” versus “Cingular-unsafe” in its sole discretion. The Parental Control component is comprised of: • User-Facing: allows post-paid Users to enable Parental Control and to establish a Parental Control Pass Code (4-digit). Default setting for all Users will be “Cingular-Unsafe” • Administrator-Facing: • Allows designated Customer Service representatives to configure Parental Control settings on behalf of a pre-paid or post-paid User. • Allows designated Marketing / Product Realization personnel to assign a Parental Control setting to deck objects. • Allows designated Marketing / Product Realization personnel to leverage CPS Search and Reporting functionality to extract a “Whitelist” for “Cingular-Safe” content that will be used by Cingular’s WAP Gateways. Parental Control settings restrict access to Content on Wireless Devices in the following areas: • Navigational Content • Search Results • Push Parental Control parameters to other 3rd Party Content Partners PIM / Email Allows Users to store and manage personal information such as calendar / to-do entries, address book entries and email (Cingular owned email domain). The platform provides service level spam filtering, email quotas, email filtering and alerting and calendar / to-do alerts. Recommendation Engine Leverages a User’s context (profile, segmentation, etc.), to provide real-time recommendations in terms of Search Results, recommended changes to the Home Deck, and potentially Content for purchase. User Manager Intelligent repository for all User, Administrator and application (Infospace and third party) credentials and profile information. Securely manages authentication, authorization, session, and information management. MetaSearch Engine Aggregates search entities and can return a “unified” result set which is an amalgamation and weighting of the disparate results returned from several search engine providers. Cingular intends to aggregate: • Google Image Search • CellMania • Motricity • Portal Crawler Intellifind Engine Powers Cingular’s “Direct Answer” functionality. Portal Crawler Engine Indexes Content, including Content hosted by third party content providers such as CNN, ESPN, etc. As links to third party content are added to the deck structure on the Mobile Pages, the Portal Crawler Engine can be configured to crawl that new site. Management Console Unified administrative console framework that hosts the back office tools associated with the Infospace platform. It is hosted in a secure environment, requires Administrator credentials (username / password) for access, and only allows access to those Tools for which the Administrator has been granted access. Back Office Tools include: • Administrator Management • Care Tool • User Management • CPS • Top Search Results Tool • Device Manager • Campaign Management Batch Dispatcher Receives secure notification of changes to User credential and/or profile data from Cingular and processes those changes throughout the Infospace platform.