Common use of Project or Building Name and Signage Clause in Contracts

Project or Building Name and Signage. Landlord shall have the right at any time to change the name of the Project or Building and to install, affix and maintain any and all signs on the exterior and on the interior of the Project or Building as Landlord may, in Landlord’s sole discretion, desire, except on the Rooftop Deck or, during the initial Lease Term only, within one full floor above such Rooftop Deck (i.e., Landlord may install, affix and maintain signs on the exterior of the Building above the Rooftop Deck [e.g., the Building parapet], but may not install or affix any signs upon the Rooftop Deck). Tenant shall not use the name of the Project or Building or use pictures or illustrations of the Project or Building in advertising or other publicity or for any purpose other than as the address of the business to be conducted by Tenant in the Premises, without the prior written consent of Landlord.