Common use of Separate Reporting Clause in Contracts

Separate Reporting. If you use last-click attribution, create reporting tools that separate Facebook reporting from other channels. For example, don’t create reporting dashboards that directly compare Facebook Ads metrics to search or display marketing metrics on a last-click basis. If you support other channels, you must either create a separate Facebook tool, include Facebook metrics in a separate Facebook section of your tool, or show multi-touch attribution results side-by-side with last-click attribution results. You may report Facebook mobile ads ROI metrics as they relate to other mobile ads channels.