Common use of THE OBJECTIVES Clause in Contracts

THE OBJECTIVES. WNI and TalkCity agree that their mutual goal is to work in partnership to integrate TalkCity's content (hereinafter called "TalkCity Content" and further described in Exhibit A) into the WebTV Network Service, such that both parties realize benefits from such presentation and utilization of TalkCity Content by WebTV Subscribers. It is agreed that by presenting TalkCity Content in a uniquely useful and appealing way to WNI's increasingly broad WebTV Subscriber base, that TalkCity will incur increased network traffic, presence and market appeal for its content and service offerings. It is further agreed that TalkCity Content will augment both the desirability and utility of the WebTV Network Service to its subscribers and further broaden the appeal of WebTV Product and WebTV Network Services. The parties, therefore, agree to the following terms, which support their mutual goals and agreements, though it is recognized that due to the newness of such endeavors and the evolving and increasingly competitive nature of the Internet that, in the enactment of this partnership, both parties will need to exert their reasonable commercial efforts in unanticipated ways to bring about the success of this Agreement, such as being prepared to engage in further discussion and negotiation of various emerging issues or unexpected conditions that need to be resolved between the parties as time passes and market assumptions are tested. BASIC TERMS OF AGREEMENT