Common use of Use of Name and Publicity Clause in Contracts

Use of Name and Publicity. Licensor agrees that it shall not, without prior written consent of Lilly in each instance, use in advertising, publicity or otherwise the name of Lilly, or any partner or employee of Lilly, nor any trade name, trademark, trade device or simulation thereof owned by Lilly, or represent, directly or indirectly, that any product or any service provided by Licensor has been approved, recommended, certified, or endorsed by Lilly. Licensor and Lilly agree not to advertise any affiliation with each other under this Agreement and not to publicly reveal the existence of this Agreement or any of the terms of this Agreement, without the prior written consent of the parties. Upon Lilly written consent, which will not be unreasonably withheld, Licensor may use Lilly's name, but no terms and conditions of this Agreement or other facts of the parties' relationship, in a list of its customers.

Use of Name and Publicity. Licensor agrees that it shall not, without prior written consent of Lilly in each instance, use in advertising, publicity or otherwise the name of Lilly, or any partner or employee of Lilly, nor any trade name, trademark, trade device or simulation thereof owned by Lilly, or represent, directly or indirectly, that any product or any service provided by Licensor has been approved, recommended, certified, or endorsed by Lilly. Licensor and Lilly agree not to advertise any affiliation with each other under this Agreement and not to publicly reveal the existence of this Agreement or any of the terms of this Agreement, without the prior written consent of the parties. Upon Lilly written consent, which will not be unreasonably withheld*, Licensor may use Lilly's name, but no terms and conditions of this Agreement or other facts of the parties' relationship, in a list of its customers*.