User Requirements. a. The Health Plan’s presence on such social networking sites shall include an avatar and/or a username that clearly indicates the Health Plan that is being represented and cannot use any Agency logo or State of Florida seal. When registering for social networking applications, the Health Plan shall use its email address. If the application requires a username, the following syntax shall be used: ▇▇▇▇://▇▇▇▇▇▇▇.▇▇▇/<Healthplan_identifier><username> b. The Health Plan shall personalize its interactions to include an identifying handle or representative code in order to specify which Health Plan employee has issued the communication. The Health Plan shall keep social networking records in accordance with social networking record retention requirements specified in Attachment II, Core Contract Provisions, Section XI, Information Management Systems, Item K., Social Networking, sub-item 1.b.(4). c. All Social Networking connections must be initiated by the external user and not the Health Plan. d. The Health Plan’s social networking interactions with the public must either be general broadcast messages of information availability or responses to inquiry that contain only referral to authoritative resources such as the Health Plan or appropriate state or federal agency websites (including emergency public health advisories). The Health Plan shall not reference, cite, or publish information, views or ideas of any third party without the third party’s written consent and only as permitted by the Agency for the purpose of conducting business in accordance with this Contract. e. The Health Plan may distribute updates, messages and reminders only to registered friends/followers who have chosen to receive these types of communication whether actively or passively (through a subscription initiated by the external user). Any subscription must be initiated by an opt-in from a user. Any communication resulting from such a subscription shall include a link/method to opt-out of the subscription. f. The Health Plan shall not conduct business relating to this Contract that involves the communication of personal identifying, confidential or sensitive information on a Health Plan social network application. g. The Health Plan shall place photographs on pages that are hosted on the site and not linked from outside web pages. The Health Plan shall not post information, photos, links/URLs or other items online that would reflect negatively on any individual(s), its enrollees, the Agency or the state. h. The Health Plan shall not place/embed video on its social networking sites. i. The Health Plan shall not tag photographic or video content and must remove all tags placed by others upon discovery. j. The Health Plan shall not allow advertising, whether targeted or general, on its social networking sites. k. The Health Plan shall not use affiliate/referral links or banners on its social networking sites. This includes links to other non-Medicaid lines of business in which the Health Plan or a parent company is engaged. The Health Plan shall ensure the following: (1) Any site that automatically generates such linkage, recommendation, or endorsement on side bars or pop-ups must contain a message prominently displayed in the area under the Health Plan’s control that such items, resources, and companies are NOT endorsed by the Health Plan or the Agency; and (2) Any external links on any websites controlled by the Health Plan must be clearly identified as external links and must pop up a warning dialog when clicked on informing the user that they are leaving the Health Plan site.
Appears in 1 contract
Sources: Medicaid Hmo Non Reform Contract (Wellcare Health Plans, Inc.)
User Requirements. a. The Health Plan’s presence on such social networking sites shall include an avatar and/or a username that clearly indicates the Health Plan that is being represented and cannot use any Agency logo or State of Florida seal. When registering for social networking applications, the Health Plan shall use its email address. If the application requires a username, the following syntax shall be used: h▇▇▇▇://://▇▇▇▇▇▇▇.▇▇▇/<Healthplan_identifier><username>
b. The Health Plan shall personalize its interactions to include an identifying handle or representative code in order to specify which Health Plan employee has issued the communication. The Health Plan shall keep social networking records in accordance with social networking record retention requirements specified in Attachment II, Core Contract Provisions, Section XI, Information Management Systems, Item K., Social Networking, sub-item 1.b.(4).
c. All Social Networking connections must be initiated by the external user and not the Health Plan.
d. The Health Plan’s social networking interactions with the public must either be general broadcast messages of information availability or responses to inquiry that contain only referral to authoritative resources such as the Health Plan or appropriate state or federal agency websites (including emergency public health advisories). The Health Plan shall not reference, cite, or publish information, views or ideas of any third party without the third party’s written consent and only as permitted by the Agency for the purpose of conducting business in accordance with this Contract.
e. The Health Plan may distribute updates, messages and reminders only to registered friends/followers who have chosen to receive these types of communication whether actively or passively (through a subscription initiated by the external user). Any subscription must be initiated by an opt-in from a user. Any communication resulting from such a subscription shall include a link/method to opt-out of the subscription.
f. The Health Plan shall not conduct business relating to this Contract that involves the communication of personal identifying, confidential or sensitive information on a Health Plan social network application.
g. The Health Plan shall place photographs on pages that are hosted on the site and not linked from outside web pages. The Health Plan shall not post information, photos, links/URLs or other items online that would reflect negatively on any individual(s), its enrollees, the Agency or the state.
h. The Health Plan shall not place/embed video on its social networking sites.
i. The Health Plan shall not tag photographic or video content and must remove all tags placed by others upon discovery.
j. The Health Plan shall not allow advertising, whether targeted or general, on its social networking sites.
k. The Health Plan shall not use affiliate/referral links or banners on its social networking sites. This includes links to other non-Medicaid lines of business in which the Health Plan or a parent company is engaged. The Health Plan shall ensure the following:
(1) Any site that automatically generates such linkage, recommendation, or endorsement on side bars or pop-ups must contain a message prominently displayed in the area under the Health Plan’s control that such items, resources, and companies are NOT endorsed by the Health Plan or the Agency; and
(2) Any external links on any websites controlled by the Health Plan must be clearly identified as external links and must pop up a warning dialog when clicked on informing the user that they are leaving the Health Plan site.
Appears in 1 contract
Sources: Medicaid Hmo Non Reform Contract (Wellcare Health Plans, Inc.)