Weaknesses. SKM has lived in the shadow of JHMR for many years and has failed to attract a significant percentage of wintertime out of town visitors to recreate on the mountain. Lacking a diverse range of activities for summer visitors, SKM has failed to tap into the vast touristic traffic that passes through ▇▇▇▇▇▇▇ in the summer. Opportunities – There is a significant untapped potential for recreational activities on SKM including zip-lines, a mountain coaster, ropes courses, downhill mountain biking, and special events. For example, the proposed mountain coaster has proven an overwhelming success at a number of ski areas around the world. At Park City Mountain Resort in Utah the mountain coaster brings in 1.25-1.3 million dollars annually, with a return on investment (ROI) of 18 months. Breckenridge Resort in Colorado and Cranmore Resort of New Hampshire saw a ROI for this ride in 11 months.4 Zip-line projects and downhill mountain bike parks at other ski areas have resulted in similar net revenue and ROI statistics.5 JMI, the new owners of the Snow King Resort Hotel, have expressed an interest in holding wedding and other events on the mountain and have a strong demand for this type of service. Threats – Snow King Mountain needs to find ways to surpass the principal competitor, JHMR, in bringing new recreational activities to the area sooner and in a more innovative manner. Changing climatic conditions necessitate that SKM diversify recreational activities on the mountain and improve snowmaking. Failure to bring new revenue to
Appears in 2 contracts
Sources: Contingency Development Agreement, Contingency Development Agreement