Common use of Web Site Content Clause in Contracts

Web Site Content. Content of the Concentric Offers shall comply with the ▇▇▇▇▇▇▇▇.▇▇▇ Advertising Guidelines set forth in Exhibit F. Concentric and ▇▇▇▇▇▇▇▇.▇▇▇ acknowledge the goal of converting at least [***] of Concentric Opportunities into Web Hosting and/or E-Commerce customers and will use commercially reasonable efforts to cooperate to improve the Domain Registration process such that this goal can be achieved. However, at no time will ▇▇▇▇▇▇▇▇.▇▇▇ be required to change the Domain Registration process to the commercial detriment of its business nor required to obtain or maintain a [***] conversion rate for the Concentric Opportunities. Notwithstanding the foregoing, the following efforts shall be undertaken: 2.3.1. After the Launch Date (as defined in Section 6.1.2), ▇▇▇▇▇▇▇▇.▇▇▇ shall present to new domain name registrants on the Web Properties a survey that has been amended to include an offer to each prospective customer during the Term to receive additional information on Web Hosting and E-Commerce services. 2.3.2. During the Term, ▇▇▇▇▇▇▇▇.▇▇▇ will place banner advertisements for Concentric Offers Above the Fold on no less than [***] of ▇▇▇▇▇▇▇▇.▇▇▇'s Domain Registration web pages. 2.3.3. For thirty (30) days following the Launch Date, the last page of the ▇▇▇▇▇▇▇▇.▇▇▇ Domain Registration process shall be in form and content substantially similar to the layout described in Exhibit E and shall include a Concentric Offer. A display of this Concentric Offer to a Net New Registrant will constitute the creation of a Concentric Opportunity. Following the expiration of the initial thirty-day period following the Launch Date, the obligations of Section 2.3.4 below shall prevail. 2.3.4. Within thirty (30) days of the Launch Date, Concentric and ▇▇▇▇▇▇▇▇.▇▇▇ shall jointly determine if modifications to the last page of the Domain Registration process will be necessary in order to help achieve the targeted [***] conversion rate described in Section 2.3 above. In addition, at least once during each ninety (90) day period during the Term, ▇▇▇▇▇▇▇▇.▇▇▇ shall consider, in good faith, recommendations by Concentric to modify the last page of the ▇▇▇▇▇▇▇▇.▇▇▇ Domain Registration process. If during the Term ▇▇▇▇▇▇▇▇.▇▇▇ and Concentric identify mutually agreeable changes to the last page of the Domain Registration process, then ▇▇▇▇▇▇▇▇.▇▇▇ shall implement such changes within ten (10) business days of their mutual agreement. If at any time during the Term ▇▇▇▇▇▇▇▇.▇▇▇ and Concentric cannot reach mutual agreement on the form and content of the last page of the Domain Registration process, then the version of such page that was most recently mutually agreeable shall be presented to Net New Registrants and ▇▇▇▇▇▇▇▇.▇▇▇ and Concentric shall continue to negotiate in good faith until mutual agreement can be reached. 2.3.5. During the Term, ▇▇▇▇▇▇▇▇.▇▇▇ shall consider in good faith recommendations by Concentric with respect to the Domain Registration process, with the objective of improving the Web Hosting services purchase rate for Net New Registrants.

Web Site Content. Content of the Concentric Offers shall comply with the ▇▇▇▇▇▇▇▇.▇▇▇ Advertising Guidelines set forth in Exhibit F. Concentric and ▇▇▇▇▇▇▇▇.▇▇▇ acknowledge the goal of converting at least [***] 5% of Concentric Opportunities into Web Hosting and/or E-Commerce customers and will use commercially reasonable efforts to cooperate to improve the Domain Registration process such that this goal can be achieved. However, at no time will ▇▇▇▇▇▇▇▇.▇▇▇ be required to change the Domain Registration process to the commercial detriment of its business nor required to obtain or maintain a [***] 5% conversion rate for the Concentric Opportunities. Notwithstanding the foregoing, the following efforts shall be undertaken: 2.3.1. After the Launch Date (as defined in Section 6.1.2), ▇▇▇▇▇▇▇▇.▇▇▇ shall present to new domain name registrants on the Web Properties a survey that has been amended to include an offer to each prospective customer during the Term to receive additional information on Web Hosting and E-Commerce services. 2.3.2. During the Term, ▇▇▇▇▇▇▇▇.▇▇▇ will place banner advertisements for Concentric Offers Above the Fold on no less than [***] 75% of ▇▇▇▇▇▇▇▇.▇▇▇'s Domain Registration web pages. 2.3.3. For thirty (30) days following the Launch Date, the last page of the ▇▇▇▇▇▇▇▇.▇▇▇ Domain Registration process shall be in form and content substantially similar to the layout described in Exhibit E and shall include a Concentric Offer. A display of this Concentric Offer to a Net New Registrant will constitute the creation of a Concentric Opportunity. Following the expiration of the initial thirty-day period following the Launch Date, the obligations of Section 2.3.4 below shall prevail. 2.3.4. Within thirty (30) days of the Launch Date, Concentric and ▇▇▇▇▇▇▇▇.▇▇▇ shall jointly determine if modifications to the last page of the Domain Registration process will be necessary in order to help achieve the targeted [***] 5% conversion rate described in Section 2.3 above. In addition, at least once during each ninety (90) day period during the Term, ▇▇▇▇▇▇▇▇.▇▇▇ shall consider, in good faith, recommendations by Concentric to modify the last page of the ▇▇▇▇▇▇▇▇.▇▇▇ Domain Registration process. If during the Term ▇▇▇▇▇▇▇▇.▇▇▇ and Concentric identify mutually agreeable changes to the last page of the Domain Registration process, then ▇▇▇▇▇▇▇▇.▇▇▇ shall implement such changes within ten (10) business days of their mutual agreement. If at any time during the Term ▇▇▇▇▇▇▇▇.▇▇▇ and Concentric cannot reach mutual agreement on the form and content of the last page of the Domain Registration process, then the version of such page that was most recently mutually agreeable shall be presented to Net New Registrants and ▇▇▇▇▇▇▇▇.▇▇▇ and Concentric shall continue to negotiate in good faith until mutual agreement can be reached. 2.3.5. During the Term, ▇▇▇▇▇▇▇▇.▇▇▇ shall consider in good faith recommendations by Concentric with respect to the Domain Registration process, with the objective of improving the Web Hosting services purchase rate for Net New Registrants.