Common use of Competition and Buying Patterns Clause in Contracts

Competition and Buying Patterns. The key element in purchase decisions made at Motivating The Masses client level is trust in the professional reputation and reliability of the professional development firm. The professional development industry is pulverized and disorganized, with thousands of smaller consulting organizations and individual consultants for every one of the few dozen well-known companies. Competitors range from major international name-brand consultants to tens of thousands of individuals. One of MTM challenges will be establishing itself as a complete professional development company, creating "other" experts the client trust outside of ▇▇▇▇ ▇▇▇▇▇▇▇ while creating trust and confidence at the same level on a consistent basis. When dealing with the small or entrepreneurial business market, cost or price will be one of the greatest obstacles Motivating The Masses will face. It will be up to Motivating The Masses to assist its clients in the discovery of how much it may cost them NOT to pursue professional development and establish Motivating The Masses as the most effective solution to their challenges. With time, reputation and referrals will allow for a steady stream of new clients as well as regular price increases. This is not a business to build brand as much as it is to build reliability. The following table is an internal competitive evaluation prepared by management to highlight how the company expects to compare with competitors in a number of key aspects within the next few years. A rating of 5 is excellent, 3 is average, 1 is poor, and 0 is not applicable.