Common use of Competition and Buying Patterns Clause in Contracts

Competition and Buying Patterns. The general nature of competition in this business, and how the customers seem to choose one provider over another can be measured by customer loyalty and positive word of mouth. Customer loyalty and brand preference come from developing a trust between the customer and the business. To be successful in the hospitality business, one must truly believe in, and always apply, the fundamental meaning of hospitality, which simply stated is, one must always be hospitable, and the customer must truly be made to feel welcome and cared for. The trust that a customer feels, is based upon the business' ability to recognize what it takes to please a customer, and then is built upon by continuously delivering to that customer at, or above, the level of expectation that the customer expects. Honey Hill Bar & Grill has carefully selected a management team that has been specially trained in exceptional customer service. The screening, hiring and training standards for front-of-the house staff are the highest in the industry. The level of attention and care that our staff bestows upon our customers sets us far above our competition. Honey Hill Bar & Grill also has extremely high standards for professionalism in the kitchen. Cleanliness, freshness of ingredients, adherence to recipe and cooking standards, and efficiency are constantly applied. Prices are reasonable, and are perceived as being an exceptional value. Honey Hill Bar & Grill offers extremely delicious steaks, tantalizing chicken dishes, savory grilled seafoods, tender prime rib, fresh salads, sensational appetizers, tempting desserts and refreshing beverages. All of this can be found in an environment with an ambience that is very comfortable. Honey Hill Bar & Grill is conveniently located near a successful mall. The restaurant has a huge, secure parking lot, excellent ingress and egress, and a beautiful and highly noticeable exterior. This area has other restaurants, which is a definite plus for us. This allows us to capitalize on a positive "clustering" effect, and works well with our marketing strategy.

Competition and Buying Patterns. Due to intense competition, pub owners must look for ways to differentiate their place of business from others in order to achieve and maintain a competitive advantage. The general nature way in which microbrewers compete is through taste and culture. Three Monkeys Brewing realizes the need for differentiation and strongly believe that their value added solution is to combine a superior quality beer, that is hopped just right, teamed with a trendy menu and an entertaining atmosphere. The cost of competition a fine craft brew is just as important as the taste. We believe in this businessthanking our community for its patronage by offering competitive pricing. Priced equally for the white collar worker and the blue collar worker alike, Three Monkeys Brewing will attract more volume. This is our key to success. Factors that make the most difference for our products is our logo image, visibility, location and reputation. We are confident that we have a mass appeal to our local community because of what we offer coupled with the fact that our community can buy local. Brand names, an entertaining atmosphere and local availability are all important factors for market appeal and guarantees long-term satisfied customers. Another competitive edge is our ability to service special events. For special events, our Superior Quality Brews will be served from the Three Monkeys refrigerated trailer, and how our portable bar operating under the brand name Three Monkeys. The largest competitive advantage for Three Monkeys Brewing is the growth of microbrewery consumbers. Domestic beer keg sales from the large breweries, specifically Anheauser-Busch and MillerCoors, vary often due to specials and promotions as these companies vie for the mass market consumers. The quality of beer from these large breweries cannot match the Superior Quality of the brews produced in microbreweries. On either coast of the United States, brewpubs and microbreweries are growing and succeeding at a rapid pace due to demands of the public which are looking for superior craftted brews rich in flavor, quality, and modestly priced. Our Superior Quality craft brews has set the bar high for brewing with the finest ingredients to produce great beer. Because or community is important to us, we won't settle until our finished product is a perfectly blended malt beverage. Three Monkeys uses the fines ingredients combined with state of the art technology to bring our ideal customers seem to choose a beer they will keep coing back for again and again. Central California has 6 microbrewers within an average of a 47 mile radius from Madera. Three microbrewers in Fresno (28 miles from Madera), one provider over another can be measured by customer loyalty in Clovis (37.5 miles from Madera), one in Mercerd (30 miles of Madera), one in Modesto and positive word of mouthone in Visalia (each approximately 70 miles from Madera) as competitors. Customer loyalty and brand preference come from developing a trust between the customer and the business. To be successful These breweries are concentrated in the hospitality businesssouthern and northern parts of the central valley. There nearest microbrewies are within an approximate average of 32 miles of Madera, one must truly believe in, and always apply, the fundamental meaning of hospitality, which simply stated is, one must always be hospitable, and the customer must truly be made to feel welcome and cared forCalifornia. The trust that a customer feels, is based upon the business' ability to recognize what it takes to please a customer, and then is built upon by continuously delivering to that customer at, or above, the level of expectation that the customer expects. Honey Hill Bar & Grill Therefore Three Monkey BrewHouse has carefully selected a management team that has been specially trained in exceptional customer service. The screening, hiring and training standards for front-of-the house staff are the highest in the industry. The level of attention and care that our staff bestows upon our customers sets us far above our virtually no competition. Honey Hill Bar & Grill also has extremely high standards for professionalism in the kitchen. Cleanliness, freshness of ingredients, adherence to recipe and cooking standards, and efficiency are constantly applied. Prices are reasonable, and are perceived as being an exceptional value. Honey Hill Bar & Grill offers extremely delicious steaks, tantalizing chicken dishes, savory grilled seafoods, tender prime rib, fresh salads, sensational appetizers, tempting desserts and refreshing beverages. All of this can be found in an environment with an ambience that is very comfortable. Honey Hill Bar & Grill is conveniently located near a successful mall. The restaurant has a huge, secure parking lot, excellent ingress and egress, and a beautiful and highly noticeable exterior. This area has other restaurants, which is a definite plus for us. This allows us to capitalize on a positive "clustering" effect, and works well with our marketing strategy.