Common use of Market Segmentation Clause in Contracts

Market Segmentation. Social Media conversation market is huge with Facebook (1.9 billion active users) and Twitter (500 million active users) leading the pack. Frenzs will enter this spectrum of communication with a new flare that is sure to take the global community by storm. Frenzs will be easily differentiated based on four key product distinctions: 1) ▇▇▇▇▇▇ has a built in profanity detection feature that prohibits the user from sending or posting a message from a list comprising over 300 words. 2) Frenzs has an inherent nudity detection feature that will not allow nude or illicit images to be posted. 3) Frenzs has a built in feature to automatically detect other languages; allowing for seamless interaction and communication amongst other language users. 4) Frenzs’ hallmark feature is that it provides the end user with a multi-language social media environment that allows for instant communication across multi cultures, and removes the language barrier from the equation. Our initial primary market will be the daily social media user. The primary difference is that now the user will be able to communication with anyone throughout the entire the world without the current inherent barriers that exist today. Once FrenzPro is released a totally new target market segment will also then be available as well, namely the business to customer companies which will use Social Media channels to better connect to their customers. The need for this interaction is mutual. With the social media channels in place, a company can push quality content to the consumers directly. This includes saving money on existing marketing practices utilized by companies for example: printing of large amount of coupons which people receive through their regular mails. Or even better still having the capability to identify a direct target audience from around the globe. By utilizing targeted ads and promotional offers for consumers, companies can bring in more customers and cut down on their costs’ while at the same time increase brand exposure on a global level. In addition, a communication channel can be established in real time with the customers to measure their feedbacks, provide customer support and generate more followers.

Appears in 2 contracts

Sources: Confidentiality Agreement, Confidentiality Agreement