Common use of Market Segmentation Clause in Contracts

Market Segmentation. ‌ The market segmentation scheme is fairly straightforward, and focuses on Residential and Commercial customers. The information contained in the customer analysis table is taken directly from the 2007 US Census and clearly shows that the largest market potential is the Residential segment. The Company will focus on new and existing homeowners, landscapers, commercial & residential excavators, and commercial customers. Table: Market Analysis‌ Market Analysis 2010 2011 2012 2013 2014 Potential Growth CAGR Residential 1% 2,380,000 2,403,800 2,427,838 2,452,116 2,476,637 1.00% Commercial 1% 1,033,999 1,044,339 1,054,782 1,065,330 1,075,983 1.00% Total 1.00% 3,413,999 3,448,139 3,482,620 3,517,446 3,552,620 1.00% Chart: Market Analysis (Pie)‌ Market Analysis (Pie) Residential Commercial

Market Segmentation. ‌ The market segmentation scheme is fairly straightforward, and focuses on Residential and Commercial customers. The information contained in the customer analysis table is taken directly from the 2007 US Census and clearly shows that the largest market potential is the Residential segment. The Company will focus on new and existing homeowners, landscapers, commercial & residential excavators, and commercial customers. Table: Market Analysis‌ Analysis Market Analysis 2010 2011 2012 2013 2014 Potential Customers Growth CAGR Residential 1% 2,380,000 2,403,800 2,427,838 2,452,116 2,476,637 1.00% Commercial 1% 1,033,999 1,044,339 1,054,782 1,065,330 1,075,983 1.00% Total 1.00% 3,413,999 3,448,139 3,482,620 3,517,446 3,552,620 1.00% Chart: Market Analysis (Pie)‌ Market Analysis (Pie) Residential Commercial)