PROMOTION COMMITMENT Sample Clauses
A Promotion Commitment clause obligates one or both parties to actively promote a product, service, or brand as specified in the agreement. This may involve requirements such as minimum marketing spend, participation in advertising campaigns, or achieving certain promotional milestones within a set timeframe. By clearly outlining promotional responsibilities, this clause ensures that both parties are aligned in their efforts to increase visibility and sales, thereby reducing the risk of underperformance due to lack of promotional activity.
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PROMOTION COMMITMENT. (1) Licensee agrees to carry out the Promotion Commitment, as defined in Paragraph 1.
PROMOTION COMMITMENT. Licensee agrees to carry out the Promotion Commitment set forth in Subparagraph 1.10 above. Golden books Publishing Company, Inc. Agreement dated September 26, 1997
PROMOTION COMMITMENT. Licensee agrees to carry out the Promotion Commitment, if any, as defined in Subparagraph 1.N. 19
PROMOTION COMMITMENT. You agree to carry out the Promotion Commitment, if any, as defined in Subparagraph 1.N.
PROMOTION COMMITMENT. A. Licensee agrees to carry out the Promotion Commitment, as defined in Paragraph 1.K. The advertising and promotion activities required thereunder to promote the sale of the Articles shall include one or more of the following activities: - point of purchase displays (not including packaging or other individual product costs) - media advertising - measurable public relations programs - sampling - contests and games approved in advance in writing by Disney - trade shows, catalog or trade activities, fashion shows - participation in group promotions organized by Disney - other activities as agreed in advance in writing with Disney All promotional material is subject to the approval provisions of Paragraph 7 hereof.
B. For purposes of determining Licensee's satisfaction of the Promotion Commitment, all consumer advertising and merchandising costs associated with the above-listed activities for the Articles, but not including packaging or other individual product costs, will be counted toward the requirement; provided, however, that any advertising discounts given in connection with cooperative advertising may not be included in the calculation.
C. One time during each twelve (12) month period during the Term, Licensee also shall provide Disney with a statement describing the funds theretofore spent and consumer exposure provided as required in this Paragraph, together with a description of the manner in which such funds were spent, all of which information shall be broken down by country within the Territory, and provided in such detail as Disney may specify from time to time. Amounts spent in excess of the Promotion Commitment during any Royalty Payment Period may be credited against the Promotion Commitment for any other Royalty Payment Period occurring in the same twelve month period during the Term. If in any Royalty Payment Period Licensee has not satisfied the Promotion Commitment, Licensee (i) may carry forward such shortfall into the next succeeding Royalty Payment Period (other than in the case of a shortfall in the final Royalty Payment Period hereunder, in which case no carry forwards shall be permitted), or (ii) shall pay Disney the amount of such shortfall as liquidated damages; provided, however, no shortfall (or fraction thereof) may be carried forward more than twelve months. Licensee acknowledges that its expenditure of the Promotion Commitment as provided for herein increases the value of the business from which Disney benefits as licensor. ...
PROMOTION COMMITMENT. You agree to carry out the Promotion Commitment, if any, as defined in Subparagraph 1(1). Concurrently with your submitting to us a statement following each Royalty Payment Period as specified herein, you also shall provide us with a statement describing the funds spent as required in this paragraph and a description of the manner in which such funds were spent, all in such detail as we may specify from time to time.
PROMOTION COMMITMENT. 22 14. COMMON MARKETING FUND......................................................................................23
PROMOTION COMMITMENT. LICENSEE shall expend for the PROMOTION COMMITMENT of the LICENSED ARTICLES during each annual period during the TERM of this Agreement the amount set forth in EXHIBIT 10 hereto. Such advertisements and promotions shall comply with the requirements set forth in Section 14.3. LICENSEE shall account in writing to OWNER for all expenditures made hereunder for purposes hereof. Permitted expenditures on advertising shall be limited to the cost of space and time in any media as well as direct production costs related thereto. Direct out-of-pocket expenditures relating to public relations or in-store seminars, promotions, displays or exhibits may also constitute expenditures permitted for the PROMOTION COMMITMENT.
PROMOTION COMMITMENT. Licensee shall use all reasonable endeavors to market, promote and advertise the Licensed Products. Without limitation of the foregoing, as a material inducement for Licensor to enter into this Agreement, Licensee agrees to expend (i) no less than *** Pounds Sterling (£***) in respect of the First Royalty Period to market the Licensed Products, such expenses to consist of actual, direct, out-of-pocket expenses that have been approved in advance in writing by Licensor (such approval not to be unreasonably withheld) and (ii) a reasonable amount in respect of the Second Royalty Period to market the Licensed Products.
PROMOTION COMMITMENT