Regional development. An important subtext of the program will be to highlight the attractiveness of Arlington County and the Commonwealth as a location for Virginia and non- Virginia companies to locate to pursue successful national security related business opportunities and growth. Marketing activities will primarily focus on technology regions, such as Silicon Valley, which has a strong and well-established entrepreneurial culture, but would benefit from closer and more active connections to national security customers located in Arlington County (Virginia). Marketing goals and objectives will reached through traditional business development tactics (attendance at conferences, PR and social media), as well as through the utilization of non-traditional means (identification and dissemination of contracting opportunities and vehicles). Activities will be tracked through the metric of companies attracted.
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