Common use of Specific Work To Be Performed Clause in Contracts

Specific Work To Be Performed. UPTOWN will perform the following specific services: A. BUSINESS RECRUITMENT AND RETENTION 1) UPTOWN shall, in cooperation with the CITY, and other partners as appropriate, assist with implementation of a comprehensive economic development program for the district. UPTOWN’s economic development efforts shall attempt to retain and recruit retail businesses in the district, recruit new employers to the district and facilitate commercial and residential development. Economic development services and activities performed, supported and/or coordinated by UPTOWN may include but are not limited to, corporate and retail visitation programs, real estate developer outreach, available properties database, participation in trade shows and association events, provision of technical assistance to and/or potential new businesses in the district, and data collection/publication. UPTOWN’S marketing work will maintain strong ties to other regional economic development partners to maximize information sharing and resources. 2) UPTOWN shall, in cooperation with the CITY, assist the selected investors/developers with projects in the designated area specified in section six (6). B. UPTOWN BEAUTIFICATION 1) Host annual window decorating competition. 2) Manage banner system 3) Provide physical enhancement to the district, which may include sidewalk cleaning, trash removal, planter bed maintenance, and decorative or holiday lighting and organized cleanup days C. SPECIAL EVENTS, PROMOTIONS & PRIVATE SUPPORT 1) Serve as primary organizer and sponsor for the following events: • PirateFest • First Friday ArtWalk Series • ▇▇▇▇▇▇▇▇▇ After Dark • Freeboot Friday • National Night Out • Uptown Umbrella Market • Greenville Grooves • Greenville Gives • State of the District 2) Credit the CITY as a major sponsor for the following events: • PirateFest • ▇▇▇▇▇▇▇▇▇ After Dark • Freeboot Friday • National Night Out • Uptown Umbrella Market • Greenville Grooves • Greenville Gives • State of the District (Note: The CITY will note Uptown and City partnership events on the City calendar and in email notifications.) 3) Provide written request of all event support needs to the Special Events Coordinator 45 days prior to the event date. 4) Work with the CITY ‘s special event coordinator as an advisor to outside organization interested in holding special events withing the district. In an effort to expand the number of events in the Uptown district, organize a “How to Event in the Uptown District” information session for the public alongside the CITY’s event coordinator. D. ASSISTING WITH PUBLIC INPUT 1) The CITY will work with UPTOWN to coordinate stakeholder meetings on policy changes in advance of public input sessions. 2) Upon request from the CITY, UPTOWN shall help build consensus for public infrastructure or other identified projects in the form of public input gathering, surveying, and communication of plans. 3) Upon request from the CITY, UPTOWN shall coordinate and conduct Public Input Forums regarding future redevelopment plans. 4) Upon request from the CITY, UPTOWN will assist with communicating road closures and organizing community meeting to keep the Uptown community informed of road closures. E. FUNDRAISING FOR UPTOWN IMPROVEMENTS 1) UPTOWN, working in conjunction with the CITY, shall assist with fundraising efforts to fund facilities determined to be needed. F. ASSIST WITH ECONOMIC DEVELOPMENT EFFORTS 1) UPTOWN, working in conjunction with the CITY, shall assist with economic development efforts. 2) Continue to strengthen the connection that residents, employees and visitors have to the district and increase the district’s reputation as an attractive location for businesses and employees via year round programming. a. Use demographic data and market research to identify opportunities for new entrepreneurs and seek to attract new investment into Uptown. To create and maintain downtown's mixed use character, help recruit retail, restaurant, hospitality, residential, mixed-use and office prospects. b. Maintain information about real estate available for lease or sale, economic incentive programs including tax credits, special zoning and land use codes, parking data and development trends. c. Will use a wide range of communication for promotion through news media contacts, press releases, a newsletter, web site, social media and other means. d. Will help retailers and other downtown businesses with assistance with regulatory and financing issues, parking and public safety, events and promotion. e. Through its knowledge of uptown real estate, development trends and ownership patterns will confidentially help prospective investors identify optimum locations for shops, office, residences or hotels for acquisition, location or development. G. TARGETED VISITOR MARKETING AND COMMUNICATIONS 1) Fund targeted marketing, communications and promotional efforts that benefit area retailers, restaurants and hotels. 2) Advertise, promote and showcase downtown events, places and people. 3) Advertisement campaigns for holiday season, restaurant week, retail and others, as needed. H. UPTOWN will provide City Council with a work plan, as requested. The workplan will be included as an addendum upon submission

Specific Work To Be Performed. UPTOWN will perform the following specific services: A. BUSINESS RECRUITMENT AND RETENTION 1) UPTOWN shall, in cooperation with the CITY, and other partners as appropriate, assist with implementation of a comprehensive economic development program for the district. UPTOWN’s economic development efforts shall attempt to retain and recruit retail businesses in the district, recruit new employers to the district and facilitate commercial and residential development. Economic development services and activities performed, supported and/or coordinated by UPTOWN may include but are not limited to, corporate and retail visitation programs, real estate developer outreach, available properties database, participation in trade shows and association events, provision of technical assistance to and/or potential new businesses in the district, and data collection/publication. UPTOWN’S marketing work will maintain strong ties to other regional economic development partners to maximize information sharing and resources. 2) UPTOWN shall, in cooperation with the CITY, assist the selected investors/developers with projects in the designated area specified in section six (6). B. UPTOWN BEAUTIFICATION 1) Host annual window decorating competition.UPTOWN shall manage the Uptown banner system 2) Manage banner systemUPTOWN shall commit funding for the completion of the following beautification activities: a. UPTOWN shall fund the contracted cost of the seasonal rotation of plants within the Uptown planters. The plants within the planters shall be rotated at least three times per year. The CITY shall be responsible for the daily maintenance of the plants. b. UPTOWN shall fund the contracted cost to pressure wash sidewalks within Uptown at least two times per year. c. UPTOWN shall fund the contracted cost of gum removal off Uptown sidewalks no more than two times per year. The CITY shall fund the cost to purchase gum removal equipment to be utilized, on a contracted basis, to remove gum from Uptown sidewalks. 3) Provide physical enhancement UPTOWN shall commit for Uptown façade lighting projects. Uptown shall develop a grant policy for the issuance of façade lighting grants, on a match basis, that will be made available to Uptown businesses. 4) UPTOWN shall commit funding for lighting and archway projects in the following locations: • ▇▇▇▇▇▇ Alley • Merchants Alley • Cotanche Alley • Roses Alley The CITY shall be responsible for managing each alley project and UPTOWN shall reimburse the CITY for actual expense. UPTOWN shall be responsible for contracting with all private properties to allow for any required lighting / archways to be attached to their respective properties. UPTOWN will pay Greenville Utilities Commission directly for the cost of utilities for decorative lighting with each alley. 5) In partnership with the CITY and as a match to the districtCITY’s commitment, which may include sidewalk cleaning, trash removal, planter bed maintenance, and decorative or UPTOWN shall commit funding for the replacement of holiday lighting and organized cleanup daysdecorations in Uptown. C. B. SPECIAL EVENTS, PROMOTIONS & PRIVATE SUPPORT 1) Serve as primary organizer and sponsor for the following events: • PirateFest • First Friday ArtWalk Series • ▇▇▇▇▇▇▇▇▇ After Dark • Freeboot Friday • National Night Out • Uptown Umbrella Market Food Truck Rodeo • Greenville Grooves • Greenville Gives • State of the DistrictDistrict • Halloween, as requested by the GPD 2) Credit the CITY as a major sponsor for the following events: • PirateFest • ▇▇▇▇▇▇▇▇▇ After Dark • Freeboot Friday • State of the District • National Night Out • Uptown Umbrella Market • Greenville Grooves • Greenville Gives • State of the District (Note: The CITY will note Uptown and City partnership events on the City calendar and in email notifications.) 3) Provide written request of all event support needs to the Special Events Coordinator no later than 45 days prior to the event date. 4) Work with the CITY ‘s CITY‘s special event coordinator as an advisor to outside organization organizations interested in holding special events withing within the district. In an effort to expand the number of events in the Uptown district, organize a “How to Event in the Uptown District” information session for the public alongside the CITY’s event coordinator. C. REBRANDING AND TARGETED VISITOR MARKETING COMMUNICATIONS 1) UPTOWN shall, in cooperation with the CITY and other partners as appropriate, assist with implementation of a comprehensive rebranding that will include a new name for the organization. The goal is to create a strong brand for the organization name initially, then rolling out a marketing campaign including social media to benefit all of the Uptown districts. 2) UPTOWN shall fund targeted marketing, communications and promotional efforts including social media that benefit area retailers, restaurants and new hotel. 3) UPTOWN shall advertise, promote and showcase downtown events, places and people utilizing various media outlets such as social media. 4) Advertisement campaigns including social media for holiday season, restaurant week, retail and others. D. ASSISTING WITH PUBLIC INPUT 1) The CITY will work with UPTOWN to coordinate stakeholder meetings on policy changes in advance of public input sessions. 2) Upon request from the CITY, UPTOWN shall help build consensus for public infrastructure or other identified projects in the form of public input gathering, surveying, and communication of plans. 3) Upon request from the CITY, UPTOWN shall coordinate and conduct Public Input Forums regarding future redevelopment plans. 4) Upon request from the CITY, UPTOWN will assist with communicating road closures and organizing community meeting to keep the Uptown community informed of road closures. E. FUNDRAISING FOR UPTOWN IMPROVEMENTS 1) UPTOWN, working in conjunction with the CITY, shall assist with fundraising efforts to fund facilities determined to be needed. F. ASSIST WITH ECONOMIC DEVELOPMENT EFFORTS 1) UPTOWN, working in conjunction with the CITY, shall assist with economic development effortsefforts through its core mission of beautification, events and marketing. 2) Continue UPTOWN shall continue to strengthen the connection that residents, employees and visitors have to the district and increase the district’s reputation as an attractive location for businesses and employees via year round programming. a. Use demographic data and market research to identify opportunities for new entrepreneurs and seek to attract new investment into Uptown. To create and maintain downtown's mixed use character, help recruit retail, restaurant, hospitality, residential, mixed-use and office prospects. b. Maintain information about real estate available for lease or sale, economic incentive programs including tax credits, special zoning and land use codes, parking data and development trends. c. Will use a wide range of communication for promotion through news media contacts, press releases, a newsletter, web site, social media and other means. d. Will help retailers and other downtown businesses with assistance with regulatory and financing issues, parking and public safety, events and promotion. e. Through its knowledge of uptown real estate, development trends and ownership patterns will confidentially help prospective investors identify optimum locations for shops, office, residences or hotels for acquisition, location or development. G. TARGETED VISITOR MARKETING AND COMMUNICATIONS 1) Fund targeted marketing, communications and promotional efforts that benefit area retailers, restaurants and hotels. 2) Advertise, promote and showcase downtown events, places and people. 3) Advertisement campaigns for holiday season, restaurant week, retail and others, as needed. H. UPTOWN will shall provide City Council with a work plan, as requested. The workplan work plan will be included as an addendum upon submission.