SWOT Analysis. CENTLEC used the tried and tested SWOT scientific tool to review its current strategy. SWOT analysis namely strengths, weaknesses, opportunities, and threats analysis is a framework for identifying and analysing the internal and external factors that can have an impact on the viability. CENTLEC has a clearly defined captive market and have differentiated itself by offering a solid solution to fulfilling its clients’ needs now and into the future. Reasonable sales targets have been established with an implementation plan designed to ensure the goals set forth below are achieved. The business plan starts by defining various elements within each SWOT component followed by modification of the current objectives and strategies in ways to make CENTLEC successful. This includes the creation of sustainable competitive advantage. Although most of our competitive advantages are eroded steadily by the efforts of ‘competitors. The most critical part of this document is recommendations. We make good recommendations, meaning they are effective in solving the stated problem(s), practically implying they can be implemented in this situation, with the resources that are within reach, feasible within a reasonable time frame, cost-effective, not overly disruptive, and acceptable to key stakeholders. We have also considered "fits" between resources plus competencies with opportunities, and also fits between risks and expectations. Strengths and Weaknesses: These are internal factors within an organization viz. Human resources - staff, volunteers, board members, target population; Physical resources - location, building, equipment; Financial - grants, funding agencies, other sources of income; Activities and processes - programs, and systems; Past experiences - building blocks for learning and success, reputation in the community. Opportunities and Threats: These are external factors stemming from community or societal forces. Future trends in the industry; The economy - local, national, or international; Funding sources - foundations, donors, legislatures; Demographics - changes in the age, race, gender, culture of clientele; The physical environment; Legislation; Local, national, or international events.
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