Trade Names Trade Marks and Service Marks Clause Samples

The 'Trade Names, Trade Marks and Service Marks' clause defines the rules regarding the use, ownership, and protection of distinctive names, logos, and symbols associated with a party's goods or services. Typically, this clause specifies which party retains rights to these marks, outlines any permissions or restrictions on their use by the other party, and may require that any use complies with brand guidelines or receives prior approval. Its core function is to safeguard intellectual property rights, prevent unauthorized use, and avoid confusion or dilution of brand identity during and after the contractual relationship.
Trade Names Trade Marks and Service Marks. Prior to the Commencement Date, the Parties shall determine the other trade names, trade marks and service marks to be used by the Enterprise (the “Marks”) and from time to time during the term hereof, Manager agrees to erect and install, in accordance with local codes and regulations, all signs Manager deems necessary in, on or about the Gaming Facility, including, but not limited to, signs bearing the Marks. The costs of purchasing, leasing, transporting, constructing, maintaining and installing the required signs and systems shall be accounted for in accordance with GAAP.
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Trade Names Trade Marks and Service Marks. 12.1 Lily grants to the Dealer on the terms set out in this agreement a non-exclusive licence to use such trade names, trade marks or service marks as are owned by ▇▇▇▇ and as may be specified by ▇▇▇▇ in writing for the purposes of soliciting orders for the Services within the Territory, such non-exclusive licence to be co-terminus with this agreement. 12.2 The Dealer shall use such trade names, trade marks or service marks as may be specified in writing by ▇▇▇▇ for the purposes of soliciting orders for the Services within the Territory in the form stipulated by ▇▇▇▇ and shall observe ▇▇▇▇’ reasonable directions regarding the use of such trade names, trade marks or service marks in all literature, publicity material, sales, promotions and advertising campaigns and the like, for which the Dealer shall submit details to Lily for prior written approval which approval shall not be unreasonably withheld or delayed. 12.3 If the Dealer wishes to use its own trade names, trade marks or service marks for the purposes of soliciting orders for the Services within the Territory, the Dealer shall ensure that any such trade name, trade mark or service mark is kept entirely separate from Lily’ trade names, trade marks or service marks and no composite mark shall be permitted. 12.4 The Dealer undertakes that it will not use any trade names, trade marks or service marks of Lily other than those trade names, trade marks and service marks which ▇▇▇▇ ▇▇▇ specify in writing. 12.5 The Dealer recognises Lily’ proprietary rights in its trade names, trade marks and service marks and undertakes not to do any act either alone or jointly with others which may jeopardise or in any way infringe ▇▇▇▇’ title to such trade names, trade marks or service marks or which might invalidate any registration or application for registration of the same. 12.6 The Dealer shall give written notice to ▇▇▇▇ as soon as reasonably practicable after it becomes aware of any use or proposed use by any other person, firm or company of a trade name, trade mark or service mark or other promotional advertising which might infringe ▇▇▇▇’ trade names, trade marks or service marks. 12.7 Lily shall be entitled to take whatever steps it considers necessary in the case of infringement or alleged infringement of its trade names, trade marks or service marks and the Dealer will assist ▇▇▇▇ to the extent that ▇▇▇▇ ▇▇▇ reasonably require to protect ▇▇▇▇’ rights under this agreement and to contest any infringement, provid...
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Trade Names Trade Marks and Service Marks 
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Related to Trade Names Trade Marks and Service Marks

  • Trade Marks Any trade-▇▇▇▇ adopted or used in association with wares or services which are or may be subject to the provisions of Article 14 shall be owned by the persons who, pursuant to this Article, are the owners of the patent, copyright or other intellectual property in question.

  • Service Marks BlueCross BlueShield of Western New York is an independent corporation organized under the New York Insurance Law. BlueCross BlueShield of Western New York also operates under licenses with the BlueCross BlueShield Association, which licenses BlueCross BlueShield of Western New York to use the BlueCross BlueShield service marks in a portion of New York State. BlueCross BlueShield of Western New York does not act as an agent of the BlueCross BlueShield Association. BlueCross BlueShield of Western New York is solely responsible for the obligations created under this agreement.

  • Trade Names and Trademarks No Issuer Entity may use any company name, trade name, trademark or service ▇▇▇▇ or logo of Ameriprise or any person or entity controlling, controlled by, or under common control with Ameriprise without Ameriprise’s prior written consent.

  • Trademarks and Trade Names Except as specifically set out in this Agreement, nothing in this Agreement shall grant, suggest, or imply any authority for one Party to use the name, trademarks, service marks, or trade names of the other for any purpose whatsoever.

  • Trademarks, Etc Except to the extent required by applicable law, no Party shall use any other Party's names, logos, trademarks or service marks, whether registered or unregistered, without the prior consent of such Party.