WHY APPLY BUSINESS MODEL DEFINITION AND COMPONENTS TO URBAN LOGISTICS Clause Samples

WHY APPLY BUSINESS MODEL DEFINITION AND COMPONENTS TO URBAN LOGISTICS. In general, in urban logistics, it is possible to identify 3 common goals of all agents in urban logistics: Efficiency of urban freight transportation; Reduce traffic congestion; Mitigate environmental impacts. Although urban mobility involves the movement of both people and goods, in most cities, those who are responsible for urban transport policy and planning have historically paid more attention to the movement of people (developing many explicit ways of facilitation) and less attention to the movement of goods. In spite of this general observation many cities around the world have tackled aspects of urban freight in an attempt to solve particular or local issues or have used urban freight policy to contribute to broader transport or urban objectives. As Ogden (1992) states the explicit consideration of urban goods movements has the potential to contribute in a useful and positive way If we consider that a business model describes the rationale of how an organisation creates, delivers, and captures value, there is a huge similarity with the urban freight delivery process. In the urban freight delivery process there is an organisation (private or public or both businesses) creating, delivering and capturing value through a product or a service. To a greater degree, the study of urban freight tasks is enormously complex and heterogeneous, involving an interdisciplinary engagement as a consequence of the difficulty to identify the common features between the requirements of different users and vehicle operators. Furthermore, urban freight is strongly interrelated with many other aspects of the urban system: urban passenger system, land use, regional development, socio-economic environment, employment, etc. Thus, it is necessary, when considering urban freight planning, to devote some effort towards understanding its integration within urban mobility planning. As pointed out by ▇▇▇▇▇▇▇ and ▇▇▇▇▇▇ (2005), acting on urban logistics domains implies intervening in different aspects of urban mobility management, particularly institutional, regulatory, social, infrastructural and technological, therefore requiring the joint and coordinated action of the different stakeholders in the urban logistics arena. The scheme below illustrates the relationships between the agents related to urban freight, together with the layers that correspond to the components of transportation and land use systems. Understanding the relationships between the agents of the logistics ac...